1) Who we are

This website is operated by ANITRENDY LTD. Company number: 16467600. Registered office: Southbridge House, Southbridge Place, Croydon, United Kingdom, CR0 4HA.

2) What personal data we collect

Data you provide

• Identity and contact details (name, billing/shipping address, email, phone).
• Account details (username, password) if you create an account.
• Order and payment-related details (order items, totals, transaction references; card details are handled by payment providers).
• Messages you send us (contact forms, email, support requests, reviews).

Data collected automatically

• Device and usage data (IP address, browser type, pages viewed, approximate location, timestamps).
• Cookies and similar technologies (see section “Cookies & tracking”).

3) Why we use your data

• To process and deliver your orders, manage returns, and provide customer support.
• To create and manage your account (if you register).
• To prevent fraud and keep our website secure.
• To improve our store, products, and user experience (analytics and performance).
• To send service communications (order confirmations, shipping updates, important notices).
• Where permitted, to send marketing messages (you can opt out anytime).

4) Legal bases (UK GDPR / GDPR)

We process personal data when one or more of the following applies:

• Contract: to fulfill your order or provide requested services.
• Legitimate interests: to run and improve our business, prevent fraud, and secure our systems.
• Legal obligation: for accounting, tax, and compliance requirements.
• Consent: for certain marketing and non-essential cookies (where required).

5) Cookies & tracking

We use cookies to make the site work, remember your preferences, keep your basket/cart working, and (where enabled) measure performance. You can control cookies via your browser settings and, where available, our cookie banner/preferences.

• Essential cookies (site functionality, login/session, cart).
• Performance/analytics cookies (to understand how visitors use the site).
• Marketing cookies (only if enabled; used for advertising/remarketing).

6) Sharing your data

We may share your data with trusted third parties that help us operate the store, such as:

• Payment providers (to process payments securely).
• Delivery/courier partners (to ship your orders).
• IT/hosting and security providers (website hosting, monitoring, backups).
• Analytics providers (if enabled) to understand site performance.

We do not sell your personal data.

7) How long we keep your data

• Orders & invoices: retained for as long as needed for legal/tax and dispute handling.
• Account data: kept while your account remains active (you can request deletion, subject to legal retention needs).
• Support messages: kept as needed to resolve issues and improve support quality.

8) Security

We use appropriate technical and organizational measures to protect personal data. However, no online system is 100% secure. Please use strong passwords and avoid sharing login details.

9) Your rights

Depending on your location and applicable law, you may have rights including:

• Access to your personal data.
• Correction of inaccurate data.
• Deletion (in certain circumstances).
• Restriction or objection to processing.
• Data portability (in certain circumstances).
• Withdraw consent (where processing is based on consent).

To exercise your rights, contact us at sales@trendmk.com.

10) International transfers

If we transfer personal data outside the UK/EEA, we will use appropriate safeguards (for example, standard contractual clauses) where required.

11) Children

Our store is not intended for children, and we do not knowingly collect personal data from children.

12) Contact

ANITRENDY LTD
Company number: 16467600
Registered office: Southbridge House, Southbridge Place, Croydon, United Kingdom, CR0 4HA
Email: sales@trendmk.com
Phone: +447441426154